Three voices.
One platform.

Diagnosed ADHD at 40. Before that: Global CTO, built digital hubs worth hundreds of millions, led teams across continents, pioneered AI agent architecture. All while running a parallel operating system that nobody could see.

The diagnosis didn't arrive gently. It cracked the mask and behind it was grief — for the years spent performing normality, for the version of myself that might have existed without the performance.

I've lived four lives: the one before diagnosis, the one during collapse, the one where I learned to cope differently, and the one I'm building now. Most people don't think about how they think. I've had no choice. That's not a tragedy. It's a superpower — one that's been misapplied for decades.

Pull Focus is my fifth life. The one where the lived experience, the coaching qualification, the tech background, and the sheer bloody-minded refusal to accept that this is just how it is — all converge into something useful.

ADHD Coach. Qualified through ADHDWorks with Leanne Maskell.

Counsellor specialising in neurodivergent adults. Co-founder of ImNotOK, a mental health platform that doesn't pretend everything is fine.

Where Ross brings the lived experience and the tech, Poppy brings the clinical lens — the understanding of what's happening beneath the patterns, the trauma responses, the grief that comes with late diagnosis.

Coaching gives you tools. Counselling gives you understanding. Pull Focus gives you both, because you need both.

Neither a coach nor a counsellor can be there at 2am when the spiral starts. Neither can hold the full picture of your patterns across weeks, months, years.

The AI layer in Pull Focus isn't a chatbot pretending to be your therapist. It's a pattern recognition engine, an adaptive coaching layer, and an environmental designer — all working together to surface signals you can't see from inside them.

It learns your rhythms. It notices what you don't. It never creates a new thing to avoid.